The Mix Land Gatemotebutikk by Yuan Lijun

The Mix Land Gatemotebutikk by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Interiør, Butikk- og Utstillingsdesign Competition Category.

BronseInteriør· 2020

The Mix Land Gatemotebutikk

by Yuan Lijun

Client: Xianxiang Design

A' Design Award i Bronse Winner in Interiør Category

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Verified Award Winner

Verify Award Status for #99894

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mix Land Gatemotebutikk

The Mix Land er en gatemotebutikk i Hangzhou, Kina. Designkonseptet tar utgangspunkt i bildet av et laboratorium og overfører gatekulturen til interiørutstillingen. Tre dynamiske kunstinstallasjoner, kalt energiuttrekking, kondensering og nedbrytningsbordet, kombinerer lyd, syn og berøring for å skape en interaktiv opplevelse. Sterkt mettet nyonblå farge, fargerike vinduer og dører samt digitale skjermer utgjør de visuelle hovedelementene. Utstillingsinstallasjonene kan omorganiseres innenfor det åpne rommet, slik at butikken tilpasser seg både kommersielle og opplevelsesbaserte behov.

The Recognition

About the A' Design Award i Bronse

The Mix Land Gatemotebutikk er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. The Mix Land Gatemotebutikk forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. The Mix Land Gatemotebutikk tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019