South Branch Sign Kapangidwe ka Mkati mwa Restaurant by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2020
South Branch Sign Kapangidwe ka Mkati mwa Restaurant
by Tiao Ouyang
Client: Oytt Design
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #100068The Design
About South Branch Sign Kapangidwe ka Mkati mwa Restaurant
South Branch Sign ndi kapangidwe ka mkati mwa restaurant yamtundu wa Hong Kong m'mizinda ya Changzhou. Ntchitoyi ikuphimba malo okwana masikweya mita 500. Zipangizo ndi mitundu yosiyanasiyana zimasonyeza madera ogwira ntchito, kotero zopanga malire enieni zachepetsedwa ndipo mapangidwewo amamveka kudzera mu magawano osaoneka. Terrazzo, matabwa, chikopa ndi magalasi zimapanga mawonekedwe olemera komanso osiyanasiyana a malowo. Mizere yosalala imayenda pamakoma ndi padenga, ndipo magetsi oikidwamo amasonyeza tsatanetsatane wabwino. Zotsatira zake ndi malo abata komanso owoneka bwino, okhala ndi mawonekedwe osavuta komanso khalidwe lanzeru, lamakono.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
South Branch Sign Kapangidwe ka Mkati mwa Restaurant ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. South Branch Sign Kapangidwe ka Mkati mwa Restaurant akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. South Branch Sign Kapangidwe ka Mkati mwa Restaurant amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Team Members
- Tiao Ouyang
Danfeng Zhou
Yang Li - Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
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