Yic Barbecue Market Kukonza Kwamkati kwa Malo Odyera by Qing Dong is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
BronzeMkati· 2020
Yic Barbecue Market Kukonza Kwamkati kwa Malo Odyera
by Qing Dong
Client: MET Creative Brand
Mphoto ya Bronze ya A' Design Award Winner in Mkati Category
Verified Award Winner
Verify Award Status for #100070The Design
About Yic Barbecue Market Kukonza Kwamkati kwa Malo Odyera
Yic Barbecue Market ndi kukonza kwamkati kwa malo odyera komwe kuli ma mita lalikulu 280. Kapangidwe kake kamasiyana ndi masitolo achikhalidwe a barbecue kudzera mu chizindikiro cha mtundu chomwe chimachokera ku chithunzi cha dinosaur wachilendo waching'ono. Pakhomo lolowera, chithunzi cha munthu wovala mask ya mpweya chimalandira anthu oyenda ndikupereka nkhope yosavuta komanso yomveka bwino ya tsamba lakunja. Chitsulo chosasunthika chowoneka ngati galasi chimapanga denga losalekeza komanso malo odyera osangalatsa. Choyikapo utsi m'malo a barbecue chimakhala ndi mawonekedwe a UFO. Malo okhalira amagawidwa ndi kusintha kwa mitundu, zokongoletsera, ndi mawonekedwe a mipando m'malo mogwiritsa ntchito makoma.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Yic Barbecue Market Kukonza Kwamkati kwa Malo Odyera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yic Barbecue Market Kukonza Kwamkati kwa Malo Odyera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yic Barbecue Market Kukonza Kwamkati kwa Malo Odyera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
- Production Technology
- With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
- Design Challenge
- There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
- Research
- "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
- Inspiration
- In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
- Patents
- Copyrights belong to Qing Dong, 2018.
- Team Members
- Qing Dong
Jie Chen
Ting Pan - Image Credits
- Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.
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