Dizayini ya Fido Dido House by 7UP Free Ntchito Yaikulu: Kaphunzitsidwe ka Mtundu Wodziwikira Mwakuchita ndi PepsiCo Design and Innovation ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zochitika ndi Mikumano.
BronzeChochitika· 2020
Fido Dido House by 7UP Free Ntchito Yaikulu: Kaphunzitsidwe ka Mtundu Wodziwikira Mwakuchita
ndi PepsiCo Design and Innovation
Kasitomala: PepsiCo Design and Innovation
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Chochitika
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #100578Kapangidwe
Za Fido Dido House by 7UP Free Ntchito Yaikulu: Kaphunzitsidwe ka Mtundu Wodziwikira Mwakuchita
Mawu a M'buku: Fido Dido House ndi kaphunzitsidwe ka mtundu ka masiku awiri komwe kanapangidwa ku Covent Garden ku London. Kapangidwe kameneka kamasandutsa dziko lakuda ndi loyera la miyeso iwiri la munthu wa Fido Dido kukhala malo a miyeso itatu. Alendo amayenda mu madera osiyanasiyana okhala ndi mitu, kuphatikizapo kabati ya zovala zodziwika bwino ndi malo osungiramo zakudya odzaza ndi Fido Flakes. Zina zomwe zilipo ndi malo ozizira ngati firiji, mahamaka opumulira, khoma lolemba mafanizo mogwirizana, nyimbo zabata, ndi kulawa zakudya. Malo okhudza malingaliro angapo amayitanira alendo kuti apumule ndikubweretsa moyo ku uthenga wa kampeni.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Fido Dido House by 7UP Free Ntchito Yaikulu: Kaphunzitsidwe ka Mtundu Wodziwikira Mwakuchita ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Fido Dido House by 7UP Free Ntchito Yaikulu: Kaphunzitsidwe ka Mtundu Wodziwikira Mwakuchita akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Fido Dido House by 7UP Free Ntchito Yaikulu: Kaphunzitsidwe ka Mtundu Wodziwikira Mwakuchita amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Chilimbikitso
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
