Dizayini ya Ai Academy Chizindikiro cha Mtundu ndi Emanuele Grittini ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2020
Ai Academy Chizindikiro cha Mtundu
Kasitomala: Ai Academy
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #100933Kapangidwe
Za Ai Academy Chizindikiro cha Mtundu
Ai Academy ndi chizindikiro cha mtundu chopangidwa cha kampani yogwira ntchito zaukadaulo wa nzeru zopangira (artificial intelligence). Mtundu wa zilembo (logotype) wapangidwa kuchokera ku mafonti a monospaced, omwe amagwiritsidwa ntchito kwambiri m'malo opanga mapulogalamu a makompyuta. Zithunzi za pasi (backgrounds) zimasandutsa mkhalidwe wa mitundu yosiyanasiyana wa nzeru zopangira kukhala zithunzi zosamveka bwino, popanda kugwirizana mwachindunji ndi ukadaulo. Zidapangidwa pogwiritsa ntchito njira zoyesera zosakaniza mitundu pogwiritsa ntchito utoto wa madzi, kenako zidajambulidwa ndikukonzedwanso pambuyo pake. Kusiyana pakati pa logotype ndi zithunzi za pasi kumathandiza kuti chizindikirocho chioneke bwino nthawi zonse. Mitundu yolimba imathandiza kuti anthu azichizindikira mosavuta pa zochitika ndi zipangizo za pa social media.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Ai Academy Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Ai Academy Chizindikiro cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Ai Academy Chizindikiro cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Miyezo ndi Kuphimba
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Zizindikiro
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Teknoloji Yopangira
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Vuto la Dizayini
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Kafukufuku
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Chilimbikitso
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Nthawi ya Polojekiti
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Mdondomeko ya Ntchito
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
