Debes Intervenir Ntchito Yaikulu: Positala Yachitetezo by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2020
Debes Intervenir Ntchito Yaikulu: Positala Yachitetezo
Client: tApp
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #101449The Design
About Debes Intervenir Ntchito Yaikulu: Positala Yachitetezo
Zolemba za Bukhu: Debes Intervenir ndi kampeni ya mapositala a chitetezo pantchito yopangidwa ku fakitale ya mafakitale. Mapositalawa akuonetsa kagwiritsidwe ntchito koyenera ndi kosayenera ka zida ndi zipangizo. Chithunzi chilichonse chimayang'ana pa nthawi yomwe ngozi ikatsala pang'ono kuchitika. Kalembedwe ka comic kagwiritsidwa ntchito kuti kupange ubale wabwino ndi womveka bwino ndi antchito. Munthu wojambulidwa amatsogolera antchito pa uthenga uliwonse. Zojambulazo zidajambulidwa pogwiritsa ntchito zida za vector illustration kuti zisunge mzere wachilengedwe komanso womasuka, kenako zidalembedwa mitundu ndikukonzedwa pogwiritsa ntchito ma software osinthira zithunzi. Positala iliyonse imasindikizidwa pa styrene ndipo ili ndi kukula kwa 900 mpaka 600 millimeter.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Debes Intervenir Ntchito Yaikulu: Positala Yachitetezo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Debes Intervenir Ntchito Yaikulu: Positala Yachitetezo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Debes Intervenir Ntchito Yaikulu: Positala Yachitetezo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Dimensions & Packaging
- Styrene 900 mm X 600 mm. Depth. 50
- Tags
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Production Technology
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Design Challenge
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Research
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Inspiration
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Project Duration
- The project started in September 2016 and finished in November 2016 in CDMX.
- Operation Flow
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Patents
- None, everything was created form scratch.
- Team Members
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - Image Credits
- None, everything was created form scratch.
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