Pop Pop Ntchito Yaikulu ya Chikondwerero by Tist is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.
BronzeChochitika· 2020
Pop Pop Ntchito Yaikulu ya Chikondwerero
by Tist
Client: Tist
Mphoto ya Bronze ya A' Design Award Winner in Chochitika Category
Verified Award Winner
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About Pop Pop Ntchito Yaikulu ya Chikondwerero
Pop Pop ndi kapangidwe ka chikondwerero cha nyengo yozizira kamene kanapangidwa kwa masitolo asanu ndi atatu opanda msonkho ku Korea. Ntchitoyi imaphatikiza zinthu za chikhalidwe ndi malo ogulitsira kuti apereke zochulukirapo kuposa kungogula zinthu. Mutu wa Mudzi wa Santa umabweretsa pamodzi nyengo yozizira, Khirisimasi ndi mphatso, kukumbutsa nthawi zamtengo wapatali za ulendo. Zithunzi za anthu, nyama ndi mitengo zimalumikizidwa ndi mizere yolumikizana, kotero kuti zithunzizo zingawerengedwe ngati puzo. Kuwunikira kwa Neon-flex, acrylic ndi fomex zimagwiritsidwa ntchito kuwonjezera mtundu ndi kuwala m'malo oyera omangamanga.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pop Pop Ntchito Yaikulu ya Chikondwerero ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pop Pop Ntchito Yaikulu ya Chikondwerero akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pop Pop Ntchito Yaikulu ya Chikondwerero amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
- Dimensions & Packaging
- Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
- Tags
- Winter, Christmas, Jordy, Santa
- Production Technology
- As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
- Design Challenge
- The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
- Research
- Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
- Inspiration
- We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
- Project Duration
- Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
- Operation Flow
- The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
- Team Members
- TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk
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