Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe by Ruikang Xie

Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.

BronzeChochitika· 2021

Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe

by Ruikang Xie

Client: Xiexie Design

Mphoto ya Bronze ya A' Design Award Winner in Chochitika Category

23,220

Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe

Fresh Blood DG Youth ndi chiwonetsero cha chikhalidwe chochitikira ku Dongguan, China. Chiwonetserochi chikuonetsa owonetsa asanu ndi mmodzi a m'deralo motsatira mutu wa kupezeka kwatsopano kwa zatsopano za chikhalidwe. Kalongosoledwe kake kali ngati msika wa masamba, pomwe nyali za masamba zozungulira zayikidwa pamwamba pa mizere ya matebulo a ogulitsa. Zakudya zisanu ndi chimodzi za m'deralo zikuyimira umunthu wa owonetsa asanu ndi mmodziwo. Popeza malowo sanathe kukwanira ntchito zenizeni, mapepala a A5 anadulidwa m'mawonekedwe a zakudya, monga goose wokazinga, ndipo analembedwa mawu ndi zithunzi. Thumba lalikulu kwambiri la pepala lili ndi kukula kwa 340 mpaka 380 millimeters.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Fresh Blood DG Youth Chiwonetsero cha Chikhalidwe amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen