Pizzamax Chizindikiro cha Mtundu by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2020
Pizzamax Chizindikiro cha Mtundu
Client: Salvita Design
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Pizzamax Chizindikiro cha Mtundu
Pizzamax ndi chizindikiro cha mtundu wa kampani yaying'ono yogulitsa pizza ku Lithuania. Chizindikiro chakale chinali ndi masitayelo osiyanasiyana a zithunzi ndipo sichinapatse makasitomala chidziwitso chokwanira cha mtunduwo. Kukonzanso kumeneku kumagwiritsa ntchito chizindikiro chosavuta chokhala ndi mitundu yofiira, yakuda ndi yoyera, mitundu yomwe imagwirizana ndi pizza yachikale ya ku Italy. Mawu akuti pizza ndi max ayikidwa mbali zosiyana za makhadi a bizinesi ndi mabokosi a pizza. Zilembo M ndi X zili ndi mapeto opindika omwe akuyimira anthu opanga pizza akunyamula pizza ndi manja owongoka. Chizindikirochi chimagwiritsidwa ntchito pa makhadi a bizinesi, makalata a mutu, mabokosi a pizza ndi zovala.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pizzamax Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pizzamax Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pizzamax Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
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