The Simplest Happiness Makanema Ojambula Pamanja by Yen C Chen

Platinamu Kanema · 2020

The Simplest Happiness Makanema Ojambula Pamanja

by Yen C Chen

Mphoto ya Platinamu ya A' Design Award 2020 in Kanema
CLIENT: Fox Movies
Estimated Number of Design Views: 726,825
Verification code 9A1D56CE0F · Verify this award

Perekani Thandizo Visit Site View at A' Design Award Press Release

Colors

About The Simplest Happiness Makanema Ojambula Pamanja

Mu zodiac yaku China, 2019 ndi chaka cha nkhumba, ndiye Yen C adapanga nkhumba yosemedwayo, ndipo ndim pun mu "mafilimu ambiri otentha" aku China. Omwe akusangalala ali mgulu la chifanichi chake komanso momwe akumvera chisangalalo chomwe njira imapatsa omvera ake. Kanemayo ndiye kuphatikiza kwa mafilimu anayi. Ana omwe akusewera akhoza kuwonetsa chisangalalo chenicheni, ndipo akuyembekeza kuti omvera adzamvanso chimodzimodzi poonera kanemayo.

About the Mphoto ya Platinamu ya A' Design Award

The Simplest Happiness Makanema Ojambula Pamanja ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Simplest Happiness Makanema Ojambula Pamanja amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. The Simplest Happiness Makanema Ojambula Pamanja ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.

Press Kit

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019