Platinamu Kanema · 2021
Grundig Heinzelmann Limited Edition Kanema wa Kanema Wojambulidwa Wotsatsa Malonda
- Mphoto ya Platinamu ya A' Design Award 2021 in Kanema
- CLIENT: Digital Panorama
- Estimated Number of Design Views: 248,560
- Verification code F4CFD64CCD · Verify this award
Colors
About Grundig Heinzelmann Limited Edition Kanema wa Kanema Wojambulidwa Wotsatsa Malonda
Grundig Heinzelmann Limited Edition ndi kanema wojambulidwa wotsatsa malonda wopangidwa kulemekeza wailesi yotengera mapangidwe a mbiri yakale. Wailesi ya Heinzelmann inayambitsidwa mu 1946 monga wailesi ya bokosi lamatabwa yopangidwa popanda ma tube. Kanemayu akuwonetsanso cholowa ichi kudzera mu dziko la matabwa ndi chitsulo chopukutidwa zogwirizana bwino. Zinthu zonse zinapangidwa ndi kuyendetsedwa mu malo a mbali zitatu pogwiritsa ntchito zithunzi za pakompyuta. Kanemayu amatenga masekondi makumi asanu ndi limodzi mu ubwino wapamwamba kwambiri (full high definition) ndipo amatha m'chipinda chokhala ndi mkhalidwe wakale koma wamakono.
About the Mphoto ya Platinamu ya A' Design Award
Grundig Heinzelmann Limited Edition Kanema wa Kanema Wojambulidwa Wotsatsa Malonda ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Grundig Heinzelmann Limited Edition Kanema wa Kanema Wojambulidwa Wotsatsa Malonda amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Grundig Heinzelmann Limited Edition Kanema wa Kanema Wojambulidwa Wotsatsa Malonda ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Press Kit
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Image Credits
- Video Credits: Emre GOREN
