Pride Shrike Ntchito Yaikulu ya Chizindikiro cha Mzimu by Meng Chih Chiang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
BronzeZolengeza· 2021
Pride Shrike Ntchito Yaikulu ya Chizindikiro cha Mzimu
Client: Pingtung County Government
Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #106074The Design
About Pride Shrike Ntchito Yaikulu ya Chizindikiro cha Mzimu
Mawu a M'buku: Pride Shrike ndi chizindikiro cha mzimu chopangidwa kwa mwambo waukulu wa masewera a masukulu apamwamba mdziko lonse, wochitikira ku Pingtung, Taiwan. Chizindikirochi chimachokera ku mbalame ya brown shrike, mbalame yovomerezeka ya Chigawo cha Pingtung, yomwe idasankhidwa m'malo mwa zithunzi za nyani zomwe zakhala zikugwirizanitsidwa ndi mzindawu kwa nthawi yayitali. Akatswiri a mbalame (ornithologists) adafunsidwa kuti chinsalu chakuda cha maso, thupi lakumtunda lofiirira, ndi mchira woyera kumapeto zionetsedwe molondola. Chizindikirochi chidajambulidwa mu mawonekedwe a zithunzi zosalala komanso a mbali zitatu (three-dimensional), ndipo chidasinthidwanso kukhala zisonyezo zamoyo (animated stickers) za pulogalamu ya mauthenga yomwe imagwiritsidwa ntchito kwambiri. Cholinga chake ndi kulimbikitsa masewera komanso kutchuka kwa dera lolandirapo mwambowu.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pride Shrike Ntchito Yaikulu ya Chizindikiro cha Mzimu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pride Shrike Ntchito Yaikulu ya Chizindikiro cha Mzimu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pride Shrike Ntchito Yaikulu ya Chizindikiro cha Mzimu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
- Dimensions & Packaging
- The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB. - Tags
- Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
- Production Technology
- The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
- Design Challenge
- Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
- Research
- Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
- Inspiration
- The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
- Project Duration
- The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
- Operation Flow
- It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:
1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords. - Team Members
- Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen - Image Credits
- Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang
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