SciFest Los Angeles Dongosolo la Chizindikiro cha Chikondwerero by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2021
SciFest Los Angeles Dongosolo la Chizindikiro cha Chikondwerero
Client: Art Center College of Design
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About SciFest Los Angeles Dongosolo la Chizindikiro cha Chikondwerero
SciFest Los Angeles ndi dongosolo la chizindikiro cha chikondwerero lomwe linapangidwa kwa chikondwerero chongoganizira cha masiku asanu ndi atatu chowonetsa mafilimu a sayansi yopeka. Pulogalamuyi imasonkhanitsa mafilimu akale a sayansi yopeka kuyambira 1970 mpaka 2017, kuphatikizapo magulu ang'onoang'ono monga zochitika zachiwawa, zithunzi zoyenda (animation), ndi zinsinsi. Fonti yokhala ndi mawonekedwe a magawo angapo (dimensional typeface), yopangidwa kutengera zithunzi za magawo anayi, imagwiritsidwa ntchito ngati chinenero chachikulu chowoneka pa zonse zomwe zimagwiritsidwa ntchito. Mapositala amagwira ntchito pogwiritsa ntchito ukadaulo wa augmented reality, kotero owonera amatha kufufuza kuya kwake. Mawonekedwe a pulogalamu ndi tsamba la pa intaneti amagwiritsa ntchito zithunzi zoyenda za magawo atatu (kinetic three-dimensional graphics).
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
SciFest Los Angeles Dongosolo la Chizindikiro cha Chikondwerero ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. SciFest Los Angeles Dongosolo la Chizindikiro cha Chikondwerero akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. SciFest Los Angeles Dongosolo la Chizindikiro cha Chikondwerero amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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