Harlem Advocacy Mndandanda wa Mapositala by Jiaqi Song

Harlem Advocacy Mndandanda wa Mapositala by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2021

Harlem Advocacy Mndandanda wa Mapositala

by Jiaqi Song

Client: Bandujo Advertising Design

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Mndandanda wa Mapositala

Harlem Advocacy ndi mndandanda wa mapositala a kampeni yolimbikitsa anthu, opangidwa pa polojekiti ya chithandizo cha thanzi la anthu ku Harlem, New York City. Mapositalawa amaphatikiza chizindikiro cha mtundu (brand) ndi zithunzithunzi zojambulidwa, ndipo chithunzithunzi chilichonse chimaimira ntchito imodzi, monga chithandizo chamankhwala, chothandizira anthu pagulu, maphunziro, kapena thandizo la ntchito. Positala imodzi yayikulu imasonyeza zithunzithunzizi zonse pamodzi. Kuti zigawidwe kwa anthu onse, mndandandawu wagawidwa m'mapositala osiyanasiyana, aliwonse akusonyeza chithunzithunzi chimodzi chachikulu. Kalembedwe ka zithunzizi kachokera ku pop art, kotero ntchitozi zimazindikirika mofulumira ndi anthu okhala m'derali.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Harlem Advocacy Mndandanda wa Mapositala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Harlem Advocacy Mndandanda wa Mapositala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Harlem Advocacy Mndandanda wa Mapositala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.