Yoonly Chizindikiro Chowoneka by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Yoonly Chizindikiro Chowoneka
Client: Made for you
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #109809The Design
About Yoonly Chizindikiro Chowoneka
Yoonly ndi chizindikiro chowoneka chomwe chinapangidwa cha mtundu wa ulendo womwe umapereka zochitika kwa apaulendo achinyamata. Chilembo Y chimaphatikizidwa ndi pini ya mapu, kupanga batani lotsegula ndi kutseka lomwe limathandizira uthenga waukulu, switch on life (yatsani moyo). Zilembo ziwiri O zimapangidwa ngati chizindikiro cha infinity, chosonyeza zokumbukira zomwe zimakhalitsa moyo wonse. Pansi pa chilembo chilichonse pamapindika kumanja, kupatsa chizindikirocho maonekedwe amphamvu komanso okhala ndi kalongosoledwe. Utoto wobiriwira wa duck umakumbutsa za nyanja ndi thambo, pamene lalanje limakumbutsa za kufunda kwa umunthu ndi dzuwa. Chizindikirochi chasinthidwa kuti chigwiritsidwe ntchito pa zida za digito komanso zosindikizidwa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Yoonly Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yoonly Chizindikiro Chowoneka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yoonly Chizindikiro Chowoneka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Tags
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Production Technology
- Logo
Business card
Letterhead paper
Envelope - Design Challenge
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Research
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Inspiration
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Project Duration
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme - Image Credits
- Copyright Made for you
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