Dizayini ya Jiangmen Culture and Tourism Chizindikiro ndi Chizindikiro cha Mtundu (Brand Identity) ndi EUCA Culture and Communications Co. Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2021

Jiangmen Culture and Tourism Chizindikiro ndi Chizindikiro cha Mtundu (Brand Identity)

ndi EUCA Culture and Communications Co. Ltd.

Kasitomala: Jiangmen culture, tourism, radio, television and Sports Bureau

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

9,529

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #109973

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Jiangmen Culture and Tourism Chizindikiro ndi Chizindikiro cha Mtundu (Brand Identity)

Jiangmen Culture and Tourism ndi chizindikiro ndi chizindikiro cha mtundu (brand identity) chopangidwa kwa gawo la chikhalidwe ndi zokopa alendo la Jiangmen, mzinda wa m'chigawo cha Guangdong ku dziko la China kum'mwera. Chizindikirochi chatengera lingaliro kuchokera ku chilembo chachikale cha Chitchaina cha Men, chomwe chimatanthauza chipata, komanso kachitidwe ka arch yokumbukira zochitika zakale (memorial archway). Zinthu zotengedwa kuchokera ku mawonekedwe a mzindawu, zomangamanga, cholowa cha chikhalidwe, malo achilengedwe ndi zomera za ku Jiangmen zaphatikizidwa mkati mwa mawonekedwe a chipatacho. Utoto wagolide wopanda kuwala (matte gold) ukusonyeza mzinda wolemera koma wodzichepetsa. Malangizo a chizindikiro cha mtundu (brand identity guideline) adapangidwanso kuti athandizire kugwiritsa ntchito mofanana ponseponse.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Jiangmen Culture and Tourism Chizindikiro ndi Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Jiangmen Culture and Tourism Chizindikiro ndi Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Jiangmen Culture and Tourism Chizindikiro ndi Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Zizindikiro: Branding, City, Culture and tourism, Logo design, Visual system
Vuto la Dizayini: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Kafukufuku: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Chilimbikitso: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Nthawi ya Polojekiti: June 2019 – April 2020, Shanghai, China
Mdondomeko ya Ntchito: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Mamembala a Gulu: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Mwini Zithunzi: Ellain Li, Grace Xu， Di Tang