ReAim Kankhani Zidziwitso Nsanja by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mawonekedwe, Kulumikizana ndi Zokumana ndi Ogwiritsa Ntchito Competition Category.
SilivaMawonekedwe· 2021
ReAim Kankhani Zidziwitso Nsanja
Client: ReAim
Mphoto ya Siliva ya A' Design Award Winner in Mawonekedwe Category
Verified Award Winner
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About ReAim Kankhani Zidziwitso Nsanja
ReAim imapereka njira yosavuta yowonjezerera kukhudzidwa kwa ogwiritsa ntchito. ReAim imagwiritsidwa ntchito kutumiza zidziwitso zokankhira alendo kuti azibweranso. Pulatifomu iyi ipereka eni mawebusayiti amitundu yosiyanasiyana kuti ayambitsenso ndikufikira omvera awo ngakhale sakhala patsamba lawo kudzera pazidziwitso zokankhira. Cholinga chake ndi chakuti aliyense athe kufalitsa kampeni, kuwonjezera zopanga, ndikuyamba kutumiza mauthenga okankha patangopita mphindi zochepa atalembetsa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
ReAim Kankhani Zidziwitso Nsanja ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. ReAim Kankhani Zidziwitso Nsanja akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. ReAim Kankhani Zidziwitso Nsanja ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.
Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration. - Dimensions & Packaging
- ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
- Tags
- ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
- Production Technology
- The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
- Design Challenge
- Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
- Research
- In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
- Inspiration
- ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.
For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user. - Project Duration
- It started in January 2020 and launched in August 2020.
- Operation Flow
- We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers. - Team Members
- Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic
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