Lost Species Primary Function: Zithunzi Zophunzitsira by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2021
Lost Species Primary Function: Zithunzi Zophunzitsira
by Lara Wilkin
Client: Lara Wilkin
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #111223The Design
About Lost Species Primary Function: Zithunzi Zophunzitsira
Book Text: Zithunzi zitatu za chidziwitso ndizoyambira pofotokoza mutu wa Lazarus-Effect. Zimaphatikizapo "Kutha Kwakukulu Kasanu ndi Kamodzi kwa Zamoyo", "Kuyang'anira Imfa ya Mitundu ya Zamoyo", komanso chithunzi cha chidziwitso cha "Zomera za Ferns ndi Zomera Zamaluwa Zakwanuko" (kutengera Rote Liste, 2018). Lazarus Effect imazikidwa pa mutu wa Lazarus-Effect, monga momwe adayambitsira wophunzira za zinthu zakale a David Jablonski. Izi zikukhudza kupezekanso mwangozi (mwangozi, kudzera muulendo wofufuza kapena kudzera m'mapulojekiti osamutsira) kwa mtundu wa moyo womwe kale unatayika kapena kuganiziridwa kuti unatha.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Lost Species Primary Function: Zithunzi Zophunzitsira ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Lost Species Primary Function: Zithunzi Zophunzitsira akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lost Species Primary Function: Zithunzi Zophunzitsira ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The three information graphics serve as a basis
to introduce the topic of the Lazarus-Effect. They include The Six Major Mass Extinctions, Death Watch of the Species, as well as an information graphic of the local Fern Plants and Flowering Plants (based on the Rote Liste, 2018). - Dimensions & Packaging
- Original Sizes
Farn- und Blütenpflanzen (Ferns and Flowering Plants) 16045 / 32000,
Die 6 großen Massenaussterben (The 6 Major Mass Extinctions) 32000 / 10733, Todesuhr der Arten (Death Clock of Species) 12669 / 12319 - Tags
- Lazarus Effect, Infographics, Natural sciences, mass extinction, extinction, animal welfare
- Production Technology
- First a drawn layout, than Adobe Illustrator (only used trackpad)
- Design Challenge
- The hardest part was it to visually compress the complex topic informations of extinction from the anthropological, biological and paleontological side into an understandable graphic. The infographics are a part of the Lazarus Effect-Campaign, special attention is paid to the complementary interaction.
The subject deals with the death and (mass) extinction. The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. - Research
- Research with anthropological, biological and paleontological literature, as well as support of various natural history museums.
The design is rich in detail. They are drawn as vector graphics in black and white and thus fits in well with most of the musee's scenographic installations.
The graphics are structured in such a way that the viewer can discover more and more. All thre infographics are in a large-format and understandable for everyone. The Topics are compressed and build on on each other. - Inspiration
- To educate about the extinction history and to promote the idea of sustainability among the general public, with emphases that extinction can be reversed, and to raise awareness of positive and negative human in uences on Nature. They are a part of the LazarusEffect campaign.
- Project Duration
- The project startet in may 2020
- Operation Flow
- The information graphics have been developed to accompany and introduce the Lazarus Effect campaign.
- Team Members
- Lara Wilkin
- Image Credits
- Photos:
Zoologisches Forschungsmuseum Alexander Koenig
Adenauerallee 160
53113 Bonn
Germany
Tel: +49 228 9122-0
Fax: +49 228 9122-212
Museum für Naturkunde - Berlin
Invalidenstr. 43
10115 Berlin
Germany
Tel: +49 030 889140 - 8591
Fax: + 49 030 889140 - 8814
Naturhistorisches Museum Wien
Maria-Theresien-Platz
1010 Wien
Tel.: + 43 1 52177-0
Fax: + 43 1 52177-578
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