Lazarus Effekt Zithunzi za Kampeni ndi Lara Wilkin

Dizayini ya Lazarus Effekt Zithunzi za Kampeni ndi Lara Wilkin ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2021

Lazarus Effekt Zithunzi za Kampeni

ndi Lara Wilkin

Kasitomala: Lara Wilkin

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

11,654

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #111279

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Lazarus Effekt Zithunzi za Kampeni

Lazarus Effekt ndi gulu la zithunzi za kampeni zopangidwa pa kampeni yaudindo yozindikiritsa anthu pamitundu yosiyanasiyana yofalitsira nkhani, yokhudza za "Lazarus effect". Mawu akuti Lazarus effect, opangidwa ndi katswiri wa zinthu zakale David Jablonski, amafotokoza za kupezekanso kwa chamoyo chomwe kale ankaganiza kuti chatha kapena chinasowa. Zithunzizi zikuonetsa zomera ndi nyama zomwe zapezekanso. Chithunzi chilichonse chajambulidwa ngati zithunzi za vector zakuda ndi zoyera, zokhala ndi tsatanetsatane wochuluka, kotero owonera akhoza kupeza zambiri akaonetsetsa nthawi yayitali. Zithunzi zazikulu zosindikizidwa zimagwira ntchito ngati kiyi wowonetsera zomwe zimalumikiza mapositala, timapepala tofalitsa, mbendera, ndi ma graphics a chidziwitso.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Lazarus Effekt Zithunzi za Kampeni ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lazarus Effekt Zithunzi za Kampeni akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lazarus Effekt Zithunzi za Kampeni amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Miyezo ndi Kuphimba: main illustration 32000 mm / 23428 mm
Zizindikiro: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teknoloji Yopangira: Drawn layout and adobe illustrator vectors
Vuto la Dizayini: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Kafukufuku: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Chilimbikitso: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Nthawi ya Polojekiti: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Mdondomeko ya Ntchito: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Mamembala a Gulu: Lara Wilkin
Mwini Zithunzi: Lara Wilkin