Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu ndi Tian Liu and Jiayi Chen

Dizayini ya Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu ndi Tian Liu and Jiayi Chen ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2021

Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu

ndi Tian Liu and Jiayi Chen

Kasitomala: Evil Design Studio

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

8,406

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #111593

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu

Dragon Alley ndi kapangidwe ka chizindikiro cha mtundu wopangidwa kwa nyumba yodyera ya hot pot pamodzi ndi chipinda cha tiyi choyandikana nacho. Chizindikirochi chidamangidwa pa lingaliro la kusiyana kwa zinthu ziwiri lochokera mu nthano za Chitchaina. Chizindikiro cha nyumba yodyerayo chikuwonetsa kumasuka kudzera mu chithunzi cha kung'anima kwa bingu, maziko akuda ngati inki, ndi zilembo zamphamvu. Chizindikiro cha chipinda cha tiyi chikuwonetsa kudziletsa kudzera mu chithunzi cha kuwala kukudutsa mumitambo, mtundu wachilengedwe wa pepala, ndi mawonekedwe ofatsa. Utoto wagolide wosinthasintha umagwirizanitsa zizindikiro zonsezi. Ntchito zake zimaphatikizapo makhadi a bizinesi, mindandanda ya zakudya, mapositala, kaphukusi, ndi zida zogwiritsira ntchito pa tebulo.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dragon Alley Kapangidwe ka Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Miyezo ndi Kuphimba: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Zizindikiro: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Teknoloji Yopangira: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Vuto la Dizayini: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Kafukufuku: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Chilimbikitso: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Nthawi ya Polojekiti: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Mdondomeko ya Ntchito: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Mamembala a Gulu: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Mwini Zithunzi: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.