New HQ New Rules Primary Function: Dongosolo la Zizindikiro by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2021
New HQ New Rules Primary Function: Dongosolo la Zizindikiro
Client: Magyar Telekom
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Dongosolo la Zizindikiro
New HQ New Rules ndi dongosolo la zizindikiro lopangidwa kaamba ka likulu latsopano la Magyar Telekom. Zizindikirozi zimapereka mfundo zosonkhanitsidwa zokhudza khalidwe la muofesi. Kapangidwe kake ndi kaoneka koyera koma kosangalatsa, kotero kuti malamulowo amamveka ngati oyitanira m'malo mwa olamula. Zithunzi zosonyeza zinthu zomwe zimachitika tsiku ndi tsiku muofesi mothandizidwa ndi nthabwala ndi khalidwe laumunthu. Kakhalidwe ka analogue kamasiyana ndi kukula ndi khalidwe lamakono la nyumbayo. Cholinga chake ndi kupanga kuyankha kwadzidzidzi kwamalingaliro ndikulimbikitsa anthu kutsatira malamulowo mokondwera.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
New HQ New Rules Primary Function: Dongosolo la Zizindikiro ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. New HQ New Rules Primary Function: Dongosolo la Zizindikiro akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. New HQ New Rules Primary Function: Dongosolo la Zizindikiro ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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