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Let's play school Chirombo cha Chikondwerero cha Masika by Dodamteo

Let's play school Chirombo cha Chikondwerero cha Masika by Dodamteo is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.


BronzeChochitika· 2021

Let's play school Chirombo cha Chikondwerero cha Masika

by Dodamteo

Client: 도담테오

Mphoto ya Bronze ya A' Design Award Winner in Chochitika Category

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Colors

The Design

About Let's play school Chirombo cha Chikondwerero cha Masika

"Let's Play School" ndi kapangidwe ka chikondwerero cha masika kamene kanapangidwa kwa munda wa masewera ku Seoul. Mutu wake ukugwirizanitsa chiyambi cha chaka cha sukulu ndi kufika kwa masika. Zinthu za sukulu ndi maluwa a cherry blossoms zaphatikizidwa ndi malo a munda wa masewerawo. Chosonyeza chimaphatikizapo basi ya sukulu, bwalo la sukulu ndi msewu wopita ku sukulu, kumene anthu okhalamo amaoneka atavala yunifolomu ya sukulu. Malo owonera zithunzi ayikidwa m'malo angapo kwa alendo a zaka zonse. Matabwa, zomangira zachitsulo, maluwa opanga ndi kuwunika kwa LED zagwiritsidwa ntchito, ndipo kuwunikaku kumapanga mkhalidwe wamtendere usiku.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Let's play school Chirombo cha Chikondwerero cha Masika ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Let's play school Chirombo cha Chikondwerero cha Masika akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Let's play school Chirombo cha Chikondwerero cha Masika amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The focus is placed on matching school and theme park spaces, and it displays the beauty of spring that can be enjoyed simultaneously.
Through the presentation of stories, for adults, it reminds them of precious memories, and for children, it provides them with a space for creating memories.
It is reminiscent of a fun school attended by cute characters in pretty school uniforms.
For the visitors, with the background of the theme park, fun photo zones are provided.
Dimensions & Packaging
Materials like wood, paint, fomex, metal section structure, digital printing, artificial lawn and flowers, fabrics, LED lighting, LED string lights and others were used.
Adventure Meeting Plaza: Wide 8,060mm X Depth 5,170mm X Height 5,000mm
Adventure Dream Castle Photo Zone: Wide 8,250mm X Depth 2,500mm X Height 3,600mm Magic Island Main Bridge: Wide 12,000mm X Depth 62,900mm X Height 4,600mm
Tags
Spring, school, start of school, cherry blossom, spring festival, Lotte World, Roti, Let’s Play School
Production Technology
Considering the traffic of the visitors at the theme park, for key points, we pondered over ways to create interest through effects and designs. We concentrated on various forms, coloring, and equipment that could attract the attention of the visitors. Uninteresting spaces were recreated into fun spaces, and at night, LED lights were used to provide some sentimental spatial effects.
Design Challenge
Due to the nature of theme parks having to be continuously operational, the installation of each space must be completed within one night. Therefore, all structural materials were pre-tested and designed at the production site so that installation at the site can be performed conveniently. Especially, for the Magic Island Main Bridge structure, since the structure must stand independently with the curvature and incline above the existing bridge, a more discreet design was required.
Research
We have collected as much data as possible on the age groups and tendencies of theme park customers.
Escaping from everyday life and by keeping in mind the spaces that are fun and of unique colorings of experiences, the theme park was designed focusing on seasonal features and by emphasizing topics like school.
Inspiration
The theme of the Lotte World 2020 Spring Festival is school.
It is a fusion of opening and starting of school and spring which indicates the start of seasons.
New images have been expressed with the use of cherry blossoms, which represent spring, and elements that are reminiscent of school.
Taking into account the features of the theme park space, it is a formation of spatial items that can be shared by everyone regardless of age.
Project Duration
This project commenced started at Lotte World in Seoul, Korea on March 7, 2020 and was completed on June 7, 2020.
Operation Flow
The space is composed of a school bus, school yard, and the road leading to the school with Lotty and Lorry and the animal characters blending with each other. (*Lotty / Lorry : Lotte World's representative character)
At various places within the theme park, experimental spaces and photo zones are provided so that visitors can celebrate the occasion.
The visitors of the theme park are provided with fresh and unique pleasures and experiences.
Team Members
Design, Constructing: DODAMTEO
Art Director: Jaesu Choi
Client: LOTTE WORLD
Illustrator: Inhyuk Jo
Image Credits
Dodamteo, 2020

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