Spiderweb Key Visual by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Zithunzi pa Kompyuta, Kupanga mu 3D, Kuika Maonekedwe ndi Kukonza Zithunzi Competition Category.
GolideZithunzi za Kompyuta· 2021
Spiderweb Key Visual
Client: Morgan Studio
Mphoto ya Golide ya A' Design Award Winner in Zithunzi za Kompyuta Category
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The Design
About Spiderweb Key Visual
Lingaliro lalikulu linali kupanga chinthu chomwe chimabweretsa chidwi chonse kuzinthuzo, kugwiritsa ntchito zinthu zochepa momwe zingathere ndikupanga kulumikizana kwina ndi anthu omwe akuwafuna nthawi yomweyo. Webusaitiyi imatanthawuzanso kugwidwa kwa nsapato ndi chikhalidwe chake chakutchire, kubweretsa umunthu ku chinthucho. Makhalidwewa amatumizanso teknoloji, yomwe ilipo pa nsapato za nsapato ndi pinch ya chinenero chachinsinsi chomwe chimabwera ndi chinthu cha kangaude chomwe chimayimiranso nsapato za nsapato.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Spiderweb Key Visual ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Spiderweb Key Visual akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Spiderweb Key Visual amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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