Dizayini ya Krafton Primary Function: Kapangidwe ka Zochitika za Mtundu ndi Plus X ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
SilivaZithunzi· 2021
Krafton Primary Function: Kapangidwe ka Zochitika za Mtundu
ndi Plus X
Kasitomala: Krafton
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #115949Kapangidwe
Za Krafton Primary Function: Kapangidwe ka Zochitika za Mtundu
Krafton ndi kapangidwe ka zochitika za mtundu kopangidwa kwa gulu la masitudiyo opanga masewera. Dongosolo lopanga chizindikiro limasonyeza kupadera kwa mtundu uliwonse wa mgwirizano komanso kufanana kwa gulu lonse. Kapangidwe kake kadatengera chidwi kuchokera ku chizindikiro cha bungwe la amisiri a Nthawi za Pakati, ndipo mawonekedwe ngati chishango amagwiritsidwa ntchito ngati mawonekedwe oyambira. Mawonekedwe omwewo a chizindikiro amagwiritsidwa ntchito ku mitundu yonse ya mgwirizano ndipo amasiyanitsidwa ndi mitundu yoyikidwiratu. Zizindikiro, mitundu, mitundu ya zilembo ndi zithunzi zofunika zimagwiritsidwa ntchito m'malo osiyanasiyana ogwirizirana monga makhadi a bizinesi, mafomu, zizindikiro ndi zotsatsa.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Krafton Primary Function: Kapangidwe ka Zochitika za Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Krafton Primary Function: Kapangidwe ka Zochitika za Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Krafton Primary Function: Kapangidwe ka Zochitika za Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
- Miyezo ndi Kuphimba
- Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc. - Zizindikiro
- Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
- Teknoloji Yopangira
- 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.
2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.
3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences. - Vuto la Dizayini
- It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
- Kafukufuku
- Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
- Chilimbikitso
- Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
- Nthawi ya Polojekiti
- The project proceeded for 9 months in Seoul, South Korea.
- Mdondomeko ya Ntchito
- The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
- Petensi
- Copyrights belong to Plus X Co.
- Mamembala a Gulu
- Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim - Mwini Zithunzi
- Plus X
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
