Dizayini ya Umano Chizindikiro cha Mtundu (Brand Identity) ndi Ruis Vargas ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2021

Umano Chizindikiro cha Mtundu (Brand Identity)

ndi Ruis Vargas

Kasitomala: Laika

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

12,725

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #116954

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Umano Chizindikiro cha Mtundu (Brand Identity)

Umano ndi chizindikiro cha mtundu (brand identity) chopangidwa cha ku baa ya hotelo ku Sao Paulo, Brazil. Chizindikirochi chimatengera lingaliro la "cultural anthropophagy," lingaliro lolembedwa lomwe limaphatikiza nthabwala ndi kutanthauzira kwaufulu kwa zinthu zochokera kunja. Ntchitoyi imaphatikizapo logotype, makadi a bizinesi opangidwa pa pepala la offset la magalamu 300, menyu, thumba, kapangidwe ka pamwamba (surface design), ndi mapositala osindikizidwa pa pepala la offset la magalamu 75 omwe amamatidwa pamakomo amkati. Zithunzi ndi kapangidwe ka nyumba zimaphatikizana kupanga nkhani zowoneka zomwe zimatanthauzira mwatsopano zithunzi za mzinda ndi ndakatulo zakomweko. Cholinga ndi kupatuka ku mawu okhwima a mabala a hotelo achikhalidwe.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Umano Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Umano Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Umano Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Miyezo ndi Kuphimba: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Zizindikiro: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknoloji Yopangira: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Vuto la Dizayini: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Kafukufuku: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Chilimbikitso: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Nthawi ya Polojekiti: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Mdondomeko ya Ntchito: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Petensi: Laika Design
Mamembala a Gulu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Mwini Zithunzi: Laika Design