Lezai Dental Clinic Cholinga Chachikulu: Chizindikiro ndi Chidziwitso cha Mtundu by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Lezai Dental Clinic Cholinga Chachikulu: Chizindikiro ndi Chidziwitso cha Mtundu
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #117574The Design
About Lezai Dental Clinic Cholinga Chachikulu: Chizindikiro ndi Chidziwitso cha Mtundu
Mawu a Bukhu: Lezai Dental Clinic ndi chizindikiro ndi chidziwitso cha mtundu chopangidwa cha chipatala cha mano. Kapangidwe kake kamagwiritsa ntchito maonekedwe abwino ndi oyipa kuti apange chizindikiro chimodzi choonekera. Mizere yayitali ndi yayifupi yolunjika yophatikizidwa ndi mzere wozungulira ikuwonetsa akulu ndi ana akugwirana manja mumphete. Maonekedwe oyipa pakati amatenga mawonekedwe a dzino. Mitundu yotsika ya utoto imapereka chimwemwe chomasuka ndi chotentha ndipo imathandizira chithunzi cha chitetezo, chisangalalo, ndi ukatswiri. Chizindikirocho chinajambulidwa mu mawonekedwe a vector kuti agwiritsidwe ntchito pa zosindikiza ndi zamakono za kukula kosiyanasiyana, ndipo bukhu la malamulo a mtundu limathandizira kugwiritsa ntchito mofanana nthawi zonse.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lezai Dental Clinic Cholinga Chachikulu: Chizindikiro ndi Chidziwitso cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lezai Dental Clinic Cholinga Chachikulu: Chizindikiro ndi Chidziwitso cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lezai Dental Clinic Cholinga Chachikulu: Chizindikiro ndi Chidziwitso cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
- Design Challenge
- The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
- Research
- Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
- Inspiration
- LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
- Project Duration
- The project started in October 2019 and finished in February 2020 in Guangzhou.
- Operation Flow
- The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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