Lays Heartwork Kampeni Yotsatsa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
SilivaZolengeza· 2021
Lays Heartwork Kampeni Yotsatsa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Siliva ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Kampeni Yotsatsa
Lays Heartwork ndi kampeni yotsatsa yopangidwira mtundu wa Lays panthawi ya mliri wa Covid-19. Kampeniyi imathokoza anthu amene amagwira ntchito kumbuyo mkati mwa unyolo wa Lays, kuphatikizapo alimi, ogwira ntchito m'mafakitale, oyendetsa magalimoto, ogulitsa ndi ogwira ntchito zoperekera katundu. Mitundu yowala ndi yodzaza ndi chiyembekezo yaphatikizidwa ndi mauthenga achindunji a kuyamikira mu mapangidwe onse a mapaketi. Paketi iliyonse imakhala ulemu kwa ogwira ntchito m'madera amene sathokozedwa mwachindunji kawirikawiri. Cholinga chake ndi kuonetsa kuti ntchito ya tsiku ndi tsiku ngati imeneyi si ntchito yolimba yokha, koma ndi ntchito yochokera pamtima.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Lays Heartwork Kampeni Yotsatsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Lays Heartwork Kampeni Yotsatsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lays Heartwork Kampeni Yotsatsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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