Adrenaline Space Primary Function: Kufungatira Chakumwa Chopatsa Mphamvu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Adrenaline Space Primary Function: Kufungatira Chakumwa Chopatsa Mphamvu
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118783The Design
About Adrenaline Space Primary Function: Kufungatira Chakumwa Chopatsa Mphamvu
Adrenaline Space ndi kapangidwe ka chofungatirira cha malire ochepa cha chakumwa chopatsa mphamvu chogulitsidwa ku Russia. Kapangidwe kake kamalemekeza kufufuza mumlengalenga ndipo kamachirikiza malo a mtundu poti kulimbikitsa ogula kupitirira malire awo. Gulu la nyenyezi za golidi zowala lakhazikitsidwa pa maziko a buluu wakuya, kupanga chiitanidwe choonekera chofikira m'malo atsopano. Chofungatiriracho chimafotokozanso za kuwonjezera madzi a zipatso ndipo chimatsindika za zosakaniza ndi ubwino wa caffeine, mavitamini ndi taurine. Lingaliroli linapangidwa poyankha funso la kasitomala wamalonda.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Adrenaline Space Primary Function: Kufungatira Chakumwa Chopatsa Mphamvu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Adrenaline Space Primary Function: Kufungatira Chakumwa Chopatsa Mphamvu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Adrenaline Space Primary Function: Kufungatira Chakumwa Chopatsa Mphamvu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
- Tags
- Packaging, Beverage
- Inspiration
- The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
- Team Members
- PepsiCo Design & Innovation
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