Platinamu Mapaketi · 2021
Pepsi NFL Limited Edition Kapangidwe ka Zitini za Zakumwa
- Mphoto ya Platinamu ya A' Design Award 2021 in Mapaketi
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Kapangidwe ka Zitini za Zakumwa
Pepsi NFL Limited Edition ndi mndandanda wa zitini za zakumwa zopangidwira msika wa ku Mexico. Zitini zinayi zimalemekeza magulu anayi a mpira wa American football: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders ndi New England Patriots. Chitini chilichonse chimagwiritsa ntchito mitundu ya gulu lake. Kalembedwe ka zithunzi zosonyeza kuyenda kamasonyeza osewera okhala ndi miyeso yokokomeza pofuna kuwonetsa mphamvu za masewerawa. Zitinizi zapangidwa ndi aluminiyamu ndipo zasindikizidwa pogwiritsa ntchito njira ya offset printing ya ubwino wapamwamba. Mndandandawu unagwirizanitsidwa ndi kampeni ya pa intaneti ndipo unagulitsidwa m'masitolo ndi pa intaneti.
About the Mphoto ya Platinamu ya A' Design Award
Pepsi NFL Limited Edition Kapangidwe ka Zitini za Zakumwa ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi NFL Limited Edition Kapangidwe ka Zitini za Zakumwa amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Pepsi NFL Limited Edition Kapangidwe ka Zitini za Zakumwa ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
