Nong Li Kupakidwa kwa Mowa ndi China Resources Snow Breweries

Dizayini ya Nong Li Kupakidwa kwa Mowa ndi China Resources Snow Breweries ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2025 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

PlatinamuMapaketi· 2025

Nong Li Kupakidwa kwa Mowa

ndi China Resources Snow Breweries

Kasitomala: China Resources Snow Breweries

Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Mapaketi

7,685,193

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #163373

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Nong Li Kupakidwa kwa Mowa

Nong Li ndi kapangidwe ka kupakidwa kwa mowa kolimbikitsidwa ndi Chikhalidwe cha Yangshao cha ku China wakale. Botololi lapangidwa mofanana ndi Shuang Er Ni Yu, chombo chadongo chokongoletsedwa ndi chithunzi cha nsomba ya salamander chomwe chinkagwiritsidwa ntchito ngati chosungiramo mowa m'chikhalidwe choyambirira chimenecho. Luso lakale la kupanga ziwiya zadongo lakuda laphatikizidwa ndi mawonekedwe achikhalidwe agalasi, ndipo mtundu wakuda umateteza mowa ku kuwala ndi kusintha kwa kutentha. Zizindikiro za geometric zimawonjezera chidwi chowoneka ndipo zimapereka kugwira kolimba. Chivindikiro chake chikuwonetsa masitepe anayi a mwambo wakale wa ku China wolonjerana ndi mowa: kulawa, kupereka, kuyankha ndi kubwezera.

Chidziwitso

Za Mphoto ya Platinamu ya A' Design Award

Nong Li Kupakidwa kwa Mowa ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Nong Li Kupakidwa kwa Mowa amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Nong Li Kupakidwa kwa Mowa ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Miyezo ndi Kuphimba: product dimensions, 355 mm x 355 mm x 120 mm
Zizindikiro: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teknoloji Yopangira: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Vuto la Dizayini: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Kafukufuku: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Chilimbikitso: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Nthawi ya Polojekiti: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Mdondomeko ya Ntchito: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Mamembala a Gulu: Qiguang Li, Celine Zhou, Yan Yang