Save Calendar Ntchito Yaikulu: Chithunzi cha Kalendala by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2021
Save Calendar Ntchito Yaikulu: Chithunzi cha Kalendala
by Mengjia Li
Client: Northeastern University
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Save Calendar Ntchito Yaikulu: Chithunzi cha Kalendala
Save Calendar ndi mndandanda wa zithunzi zopangidwa kalendala pamutu wosunga chakudya. Zithunzizi zikuwonetsa munda wa ulimi kudutsa nyengo zinayi za masika, dzinja, chilimwe ndi nyengo yozizira. Mitundu imasintha ndi nyengo iliyonse, choncho nyengo zinayizi ndi zosavuta kuzisiyanitsa. Kapangidwe kofanana mbali zonse mu kalembedwe ka Chitchaina kamapatsa zithunzizi maonekedwe amakono. Chidziwitso cha mwezi ndi nyengo chimayikidwa pamwamba pa tsamba lililonse. Zithunzizi zinapangidwa ndi mapulogalamu a kompyuta ndipo zinasindikizidwa pa mamilimita 800 ndi 800. Mndandandawu ukuwonetsa ntchito yolimbika ya alimi ndipo umakumbutsa anthu kulemekeza chakudya.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Save Calendar Ntchito Yaikulu: Chithunzi cha Kalendala ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Save Calendar Ntchito Yaikulu: Chithunzi cha Kalendala akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Save Calendar Ntchito Yaikulu: Chithunzi cha Kalendala ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
- Tags
- Economy, field, seasons change, illustration design, Chinese style
- Production Technology
- Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
- Research
- Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
- Inspiration
- It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
- Project Duration
- In Shenyang, a major agricultural product producing province, in 2020 .
- Operation Flow
- This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
- Team Members
- Art Director: Huo Kai, designer: Li Mengjia
- Image Credits
- Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020
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