Out Here It's Dew Kampeni Yolimbikitsa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana Competition Category.
BronzeZolengeza· 2021
Out Here It's Dew Kampeni Yolimbikitsa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Bronze ya A' Design Award Winner in Zolengeza Category
Verified Award Winner
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About Out Here It's Dew Kampeni Yolimbikitsa
Out Here It's Dew ndi kampeni yolimbikitsa yopangidwa ya mtundu wa chakumwa chokhala ndi mpweya (carbonated soft drink) yomwe idapangidwira anthu okonda zochitika zakunja m'chigawo cha Midwest ku United States. Kampeniyi imalimbikitsa anthu kuti asangalale ndi chakumwacho pamene akusaka nyama, kuwedza nsomba, kuyendetsa mabwato ndiponso kuyenda maulendo mapiri (hiking). Kampeniyi idayamba ndi mwayi wobweza ndalama zokwana madola makumi awiri (twenty dollars) pa ziphaso za chaka cha 2020 zosaka ndi kuwedza. Ntchito yojambula zithunzi (photography production) idapanga malo osungiramo zithunzi zambiri omwe adagwiritsidwa ntchito pamalo ogulitsira zinthu (retail point of sale), pa maukonde a chikhalidwe cha anthu (social media), komanso pa zolengeza zakunja (out of home advertising). Malo amodzi adasankhidwa kusonyeza nyengo za masika oyambirira, chilimwe, ndiponso dzinja m'ma jambulidwe amodzi okha.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Out Here It's Dew Kampeni Yolimbikitsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Out Here It's Dew Kampeni Yolimbikitsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Out Here It's Dew Kampeni Yolimbikitsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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