Kapangidwe ka Out Here It's Dew Kampeni Yolimbikitsa ndi PepsiCo Design and Innovation kapatsidwa Mphoto ya Bronze ya A' Design Award mu gulu la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana

KUTI IFALITSIDWE NTHAWI YOMWEYO

COMO, Italiya, 23 Epulo, 2021 /DesignNewswire/ Kapangidwe ka Out Here It's Dew Kampeni Yolimbikitsa kopangidwa ndi PepsiCo Design and Innovation wa ku PepsiCo Design & Innovation kapatsidwa mphotho ya Mphoto ya Bronze ya A' Design Award mu gulu la Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana, motero yalengeza A' Design Award & Competition. Mphothoyi inaperekedwa mkati mwa A' Design Award & Competition ya 2020 - 2021 ndipo inatsimikizidwa kudzera mu kuwunika kwachinsinsi kwa anzawo ndi bungwe lalikulu lapadziko lonse la aphunzitsi odziŵika, akatswiri a mapangidwe ndi atolankhani, omwe anawunika zolembedwa mosadziwika mayina potengera miyezo yoikidwa kale.

Tanthauzo la mphotho ya Mphoto ya Bronze ya A' Design Award

Mphoto ya Bronze ya A' Design Award imaperekedwa kwa mapangidwe abwino kwambiri omwe amaonetsa mlingo wapamwamba wa luso lolenga ndi kugwira ntchito. Imazindikira kudzipereka ndi luso la opanga omwe amapanga ntchito zomwe zimaonekera ndi kukula kolingalira bwino ndi kugwiritsa ntchito zatsopano zipangizo ndi ukadaulo. Mapangidwe amenewa amazindikirika chifukwa cha kuchita kwawo kwaukatswiri ndi mphamvu yawo yokhudza bwino miyezo ya makampani. Kupambana mphoto imeneyi kukuonetsa luso la wopanga lophatikiza mawonekedwe ndi ntchito bwino, kupereka mayankho omwe amakonza moyo ndi ubwino wa anthu.

Za kapangidwe ka Out Here It's Dew Kampeni Yolimbikitsa

Out Here It's Dew ndi kampeni yolimbikitsa yopangidwa ya mtundu wa chakumwa chokhala ndi mpweya (carbonated soft drink) yomwe idapangidwira anthu okonda zochitika zakunja m'chigawo cha Midwest ku United States. Kampeniyi imalimbikitsa anthu kuti asangalale ndi chakumwacho pamene akusaka nyama, kuwedza nsomba, kuyendetsa mabwato ndiponso kuyenda maulendo mapiri (hiking). Kampeniyi idayamba ndi mwayi wobweza ndalama zokwana madola makumi awiri (twenty dollars) pa ziphaso za chaka cha 2020 zosaka ndi kuwedza. Ntchito yojambula zithunzi (photography production) idapanga malo osungiramo zithunzi zambiri omwe adagwiritsidwa ntchito pamalo ogulitsira zinthu (retail point of sale), pa maukonde a chikhalidwe cha anthu (social media), komanso pa zolengeza zakunja (out of home advertising). Malo amodzi adasankhidwa kusonyeza nyengo za masika oyambirira, chilimwe, ndiponso dzinja m'ma jambulidwe amodzi okha.

Mbiri ya mphotho

Ndi chizindikiritso ichi, PepsiCo Design and Innovation wa ku PepsiCo Design & Innovation ndi wopambana wa 93 mphotho za A' Design Award. Mphothozi zinaperekedwa pakati pa nthawi ya 2013 - 2014 ndi 2020 - 2021 ya A' Design Award & Competition.

Za Mphotho ya A' ya Mapangidwe a Zolengeza, Kutsatsa Malonda ndi Kulumikizana

Mphotho ya A' ya Pangidwe la Zolengeza ndi mpikisano wapadziko lonse wozindikira mapangidwe abwino a zolengeza opangidwa ndi akatswiri padziko lonse. Umakonzedwa mkati mwa A' Design Award & Competition ndipo ndi wotseguka kwa opanga zolengeza, akatswiri a kutsatsa malonda, opanga njira za kulumikizana ndi oyang'anira zopangidwa zatsopano ochokera kumaiko onse. Zolowa zodziwika zimaphatikizapo advertisement campaigns, billboards, commercials, print ads, social media campaigns ndi direct mails. Mapangidwe opambana a mapangidwe a zolengeza amasindikizidwa pa https://designers.org/ny/gulu-la-mapangidwe/zolengeza

Za A' Design Award & Competition

Yomwe yakhala ikuchitika chaka chilichonse kuyambira 2008, A' Design Award & Competition ndi mphotho yapadziko lonse ya mapangidwe yowunikidwa ndi bungwe. Mpikisanowu ndi wotseguka kwa zolembedwa zochokera kumaiko onse. Cholinga chothandiza anthu cha A' Design Award ndikupititsa patsogolo dziko kudzera mu mapangidwe abwino, pozindikira ndi kulimbikitsa zinthu, ntchito ndi utumiki wapamwamba zomwe zimathandiza anthu, komanso polenga kudziŵa ndi kuyamikira kwapadziko lonse pa njira ndi mfundo za mapangidwe abwino. Zolembedwa zimawunikidwa ndi anzawo ndipo zimalingaliridwa mosadziwika mayina ndi bungwe lalikulu lowunika lapadziko lonse la aphunzitsi odziŵika, akatswiri a mapangidwe ndi atolankhani potengera miyezo yoikidwa kale monga kagwiridwe ntchito, ergonomiki, uinjiniya, kaonetsedwe, zatsopano, kugwiritsidwa ntchito mosavuta, kukhalitsa ndi teknoloji, pomwe kulinganiza zotsatira kumagwiritsidwa ntchito kuchotsa tsankho. Mphotho zimaperekedwa pa magawo a Platinamu, Golide, Siliva, Bronze ndi Chitsulo. Opambana oyenera amalandira A' Design Prize, yomwe imaphatikizapo chikho cha mphotho, satifiketi ya mapangidwe apamwamba, buku la pachaka lakovera lolimba, chilolezo chamoyo wonse chogwiritsa ntchito chizindikiro cha wopambana wa A' Design Award, chionetsero cha ntchito zopambana, kaitanidwe ku mwambo wa usiku waulemerero ndi mwambo wopereka mphotho ku Italiya, kuphatikizidwa mu World Design Rankings ndi Designer Rankings, ndi ntchito zolumikizana ndi anthu ndi zofalitsa nkhani. Kulembetsa, kuyika ntchito pa intaneti ndi kulandira zotsatira zoyambirira ndi kwaulere, ndipo opambana a Professional Edition ndi Digital Edition sakakamizidwa ndi pangano kulipira ndalama zinanso kuti alandire A' Design Prize. Chidziŵitso chochuluka chikupezeka pa https://competition.adesignaward.com

Zothandizira atolankhani

• Tsamba la wopambana: https://designers.org/ny/119164
• Tsamba la A' Design Award: https://competition.adesignaward.com/119164
• Malo oonetsera a atolankhani: https://www.designnewsroom.com/!119164
• Mbiri ya wopambana: https://designers.org/ny/d/133313

Kulumikizana ndi atolankhani

Giulia Ferrari, Ofesi ya Atolankhani
Designers.Org
Via Leone Leoni 32, 22100 Como, Italiya
press@designers.org
+39 031 4491953

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