Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu
Client: Beat Coffee
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu
Beat Coffee ndi kapangidwe ka chizindikiro cha mtundu ndi zokutira za kampani ya khofi. Kusinthiratu kwa mtunduwu kunayamba ndi kafukufuku wa msika, kuwunika opikisana nawo, ndi ndemanga za makasitomala, zomwe zinapanga njira ya mtunduwu ndi malo ake pamsika. Malo ake amaonetsedwa kudzera mu mzere wakuti Serious Fun Coffee, womwe umakhazikitsa mawu a mtunduwu ndikugwirizanitsa chisangalalo, nyimbo, ndi khofi. Mawu a mwini kampaniyo amagwiritsidwa ntchito kupatsa moyo chizindikiro cha mtunduwu. Lingaliro lomwelo limafikanso pa thumba losindikizidwa la khofi, lomwe limayenda pogwiritsa ntchito ukadaulo wa augmented reality. Cholinga ndi kupanga mtundu womveka bwino, wokhazikika pa makasitomala, komanso wosangalatsa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Beat Coffee Kapangidwe ka Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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