Episode Kapangidwe ka Zokumana Nazo za Mtundu wa Kampani by Plus X is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Episode Kapangidwe ka Zokumana Nazo za Mtundu wa Kampani
by Plus X
Client: Sk D&d Episode
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #119730The Design
About Episode Kapangidwe ka Zokumana Nazo za Mtundu wa Kampani
Episode ndi kapangidwe ka chizindikiro cha mtundu wa kampani ndi zokumana nazo za mtundu wa kampani wopangidwa ndi nsanja yogawana malo okhala. Kapangidweko kamayang'ana kwambiri anthu ogwiritsa ntchito m'malo mopereka chiyambi kwa opereka ntchito, ndipo kamapatsa patsogolo kulankhulana ndi okhalamo. Bwalo lomwe lili mu chizindikiro cha Episode limaimira malo omwe amasunga nkhani zosiyanasiyana. Zizindikiro, mitundu, mitundu ya zilembo, ndi zithunzi zazikulu zimagwiritsidwa ntchito m'malo onse a pa intaneti ndi omwe si a pa intaneti, kuphatikizapo makhadi a okhalamo ndi manambala a zipinda. Dongosololi ndilosinthasintha m'malo mokhala lokhazikika, kotero kuti okhala aliyense angathe kumaliza kapangidweko ndi nkhani yake yaumwini.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Episode Kapangidwe ka Zokumana Nazo za Mtundu wa Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Episode Kapangidwe ka Zokumana Nazo za Mtundu wa Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Episode Kapangidwe ka Zokumana Nazo za Mtundu wa Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Dimensions & Packaging
- Digital Work
- Tags
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Production Technology
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Design Challenge
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Research
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Project Duration
- The project proceeded for 4 months in Seoul, South Korea.
- Operation Flow
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Team Members
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
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