Rename Ntchito Yaikulu: Chiwonetsero cha Kapangidwe by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2021
Rename Ntchito Yaikulu: Chiwonetsero cha Kapangidwe
by Xue Jiang
Client: 869 School of Design
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #119760The Design
About Rename Ntchito Yaikulu: Chiwonetsero cha Kapangidwe
Mawu a M'buku: Rename ndi chiwonetsero cha kapangidwe chomwe chikufunsa mafunso okhudza malingaliro a miyezo ndi kuyeza. Chiwonetserochi chimagwiritsa ntchito chinenero chowoneka chochokera ku zida zoyezera. Zithunzi zojambulidwa, zolumikizidwa (collage) ndi zithunzi za kamera zaphatikizidwa pamodzi, ndipo mawonekedwe anayi oyambirira ochokera mu seti ya makona atatu (triangle) ajambulidwa ndi kusonkhanitsidwa kukhala mawonekedwe a gulugufe. Mpukutu wautali wa pepala umagwira ntchito ngati tepi yoyeza, kotero alendo amatha kusankha kapena kupanga gawo la collage logwirizana ndi umunthu wawo ndikulinyamula m'thumba la fayilo. Nsalu ya PVC yowoneka bwino ndi mapepala amipukutu ndizo zimagwiritsidwa ntchito powonetsera.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Rename Ntchito Yaikulu: Chiwonetsero cha Kapangidwe ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Rename Ntchito Yaikulu: Chiwonetsero cha Kapangidwe akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Rename Ntchito Yaikulu: Chiwonetsero cha Kapangidwe amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- Dimensions & Packaging
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - Tags
- Rename, standard, measurement, ruler
- Production Technology
- Transparent PVC cloth, toilet paper roll paper
- Design Challenge
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- Research
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- Inspiration
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- Project Duration
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- Operation Flow
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- Team Members
- Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu - Image Credits
- Creator Wu Huizi，in 2021，RENAME
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