Nanxiang Incity Njira Yowonetsera Zizindikiro by Zesion Design is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2021
Nanxiang Incity Njira Yowonetsera Zizindikiro
Client: Zesion Design
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #119978The Design
About Nanxiang Incity Njira Yowonetsera Zizindikiro
Nanxiang Incity ndi njira yowonetsera zizindikiro yopangidwira malo ogulitsira ku Shanghai. Kapangidwe kake kamatengera chikhalidwe cha ku Nanxiang, dera lodziwika ndi mbalame za crane komanso akachisi, ndipo kamasandutsa mawonekedwe a mbalame za crane zikuuluka ziwiriziwiri kukhala zithunzi za zizindikiro zosayerekezeka. Malangizo a pansi ndi mindandanda ya ogulitsa amaikidwa pa malo olowera ndi otulukira a makwerero oyenda okha komanso pa malo pamene anthu oyendera amakumana. Kusindikiza kwa inki yoyera kumagwiritsidwa ntchito pa mapepala owala, kotero mawu ndi malire amakhalabe owonekera bwino. Zidutswa zopachikidwa zimagwiritsa ntchito malo osinthira a magalasi omwe amaphatikizana ndi mkati mwa malo ogulitsira.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Nanxiang Incity Njira Yowonetsera Zizindikiro ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Nanxiang Incity Njira Yowonetsera Zizindikiro akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Nanxiang Incity Njira Yowonetsera Zizindikiro ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- Dimensions & Packaging
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - Tags
- Visual Signage,Way finding,VI,Logo,Graphics
- Production Technology
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- Design Challenge
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- Research
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- Inspiration
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- Project Duration
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- Operation Flow
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
- Team Members
- Jie Zhou
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