Bergtor Visual Identity Chizindikiro Chowoneka by Erika Baczo is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Bergtor Visual Identity Chizindikiro Chowoneka
by Erika Baczo
Client: Bergtor
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #120088The Design
About Bergtor Visual Identity Chizindikiro Chowoneka
Bergtor ndi chizindikiro chowoneka chopangidwira mtundu wa zitseko za garaji. Chizindikirochi chimamangidwa pa dongosolo lolimba la gridi ndiponso njira yosavuta ya zilembo. Zithunzi za mageometri zawonjezedwa ku zilembozo kuti ziwonetse tanthauzo la dzinali. Chilembo E chalowedwa m'malo ndi mawonekedwe atatu ochokera ku mizere yayikulu ya chitseko cha garaji, opanga chithunzithunzi chosavuta. Mitundu yogwiritsidwa ntchito ndi yakuda ndi yobiriwira yatsopano, ndipo mtundu waukulu wa zilembo ndi Gotham. Chizindikirocho pamodzi ndi dongosolo lake lonse la zowonera zajambulidwa m'njira ya vector, kotero zimatha kusinthidwa ku kukula kosiyanasiyana kuti zigwiritsidwe ntchito pa zida zamakono zamagetsi komanso zosindikizidwa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Bergtor Visual Identity Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Bergtor Visual Identity Chizindikiro Chowoneka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Bergtor Visual Identity Chizindikiro Chowoneka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Dimensions & Packaging
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Tags
- visual identity, modern, simple, timeless, feasibility, reliability
- Production Technology
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Design Challenge
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Research
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Inspiration
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Project Duration
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Operation Flow
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Patents
- Copyrights belong to the CEO of the Bergtor company.
- Team Members
- Erika Baczó
Alpár Dávid - Image Credits
- Credits to: Adobe stock - main image.
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