Siliva Zithunzi · 2021
Chez Vous Chizindikiro cha Mtundu
by Ruis Vargas
- Mphoto ya Siliva ya A' Design Award 2021 in Zithunzi
- CLIENT: Laika
- Estimated Number of Design Views: 40,537
- Verification code C53AEC561C · Verify this award
Colors
About Chez Vous Chizindikiro cha Mtundu
Chez Vous ndi chizindikiro cha maonekedwe chomwe chinapangidwira malo odyera a ku Belgium ku Sao Paulo, ku Brazil. Chizindikirochi chimatanthauziranso zizindikiro za ku Belgium, monga Magritte, Manneken Pis, mvula ndi zithikizi zachikhalidwe, kudzera mu kalembedwe kosavuta ka zithunzi. Malembo achidule amaphatikizapo kusiyanasiyana kwa zilankhulidwe za ku Belgium, kuwonjezera kuseka pa mapangidwe a zithunzi. Chizindikirochi chikugwiritsidwa ntchito pa mameniyu, zikwangwani, mapanelo, zopakira ndi malaya, kupatsa malo odyera umodzi wa maonekedwe. Mameniyu ndi zikwangwani zimasindikizidwa mu offset ndi mitundu ya CMYK, pomwe malaya amasindikizidwa mwa digito.
About the Mphoto ya Siliva ya A' Design Award
Chez Vous Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Chez Vous Chizindikiro cha Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Chez Vous Chizindikiro cha Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Press Kit
- Unique Properties
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- Dimensions & Packaging
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- Design Challenge
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- Inspiration
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- Project Duration
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- Patents
- Laika
- Image Credits
- Ricardo Bassetti and Elias Gomes
