Dizayini ya Ben Su Chizindikiro cha Mtundu wa Malo Odyera ndi Chao Feng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2021
Ben Su Chizindikiro cha Mtundu wa Malo Odyera
ndi Chao Feng
Kasitomala: MET Creative Brand
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #120278Kapangidwe
Za Ben Su Chizindikiro cha Mtundu wa Malo Odyera
Ben Su ndi chizindikiro cha mtundu chopangidwa cha malo odyera a nsomba za sauerkraut. Chizindikirochi chimamangidwa pa chinthu chachikulu cha chakudyacho chomwe ndi cholowa chachikhalidwe chosaonekera, sauerkraut yopangidwa ndi manja ndikuikidwa m'mchere kwa masiku 280 popanda zosungira zamankhwala. Positala yaikulu ikuwonetsa maubwino a chakudyachi mwachindunji pogwiritsa ntchito mizere yofewa ndi kusiyana kwamphamvu kwa mitundu kuti chizindikirocho chizidziwika msanga. Malo odyerawa ali ndi malo okwana mamita 260 alalikonse ndipo ali ndi malo owonetsera sauerkraut pakhomo lolowera. Zithunzi ndi zipangizo zimagwirizanitsa chizindikiro chowoneka ndi mkati mwa nyumbayo.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Ben Su Chizindikiro cha Mtundu wa Malo Odyera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Ben Su Chizindikiro cha Mtundu wa Malo Odyera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Ben Su Chizindikiro cha Mtundu wa Malo Odyera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
- Miyezo ndi Kuphimba
- The project covers a total of 260 square meters.
- Zizindikiro
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
- Teknoloji Yopangira
- Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
- Vuto la Dizayini
- How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
- Kafukufuku
- Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
- Chilimbikitso
- The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
- Nthawi ya Polojekiti
- The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
- Mdondomeko ya Ntchito
- Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
- Petensi
- Copyrights belong to Pushui Zhang, 2020.
- Mamembala a Gulu
- Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu - Mwini Zithunzi
- Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
