Quix Primary Function: Chizindikiro cha Bulandi by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2021
Quix Primary Function: Chizindikiro cha Bulandi
Client: Zambelli Brand Design
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #120357The Design
About Quix Primary Function: Chizindikiro cha Bulandi
Quix ndi chizindikiro cha bulandi cha makina odzigulira okha omwe amapereka zakumwa zotentha ndi zozizira komanso zokhwasula-khwasula. Chizindikirochi chimagwiritsa ntchito mitundu, maonekedwe ndi mawonekedwe otengedwa ku chikhalidwe cha ku Italy, kulemekeza nyengo yagolide ya kapangidwe ka ku Italy. Kakonzedwe kakale pang'ono kamakumbutsa zaka za Dolce Vita ndipo kamayambitsa chikhalidwe cha khofi wa ku Italy. Makapu a khofi ndi zikwangwani zimasindikizidwa ndi mitundu ya CMYK pogwiritsa ntchito ukadaulo wa offset, pomwe makina odzigulira okhawo amaikidwa chizindikiro ndi mapepala osindikizidwa. Kapangidwe kaka amasandutsa kupuma kwa khofi mwachangu kukhala chochitika chowoneka chodekha.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Quix Primary Function: Chizindikiro cha Bulandi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Quix Primary Function: Chizindikiro cha Bulandi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Quix Primary Function: Chizindikiro cha Bulandi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- Dimensions & Packaging
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- Tags
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- Production Technology
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- Design Challenge
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- Research
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- Inspiration
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- Project Duration
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- Operation Flow
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
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