Dizayini ya Energy Chizindikiro ndi Kudziwika kwa Mtundu (Brand Identity) ndi Edgar Jara ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2021
Energy Chizindikiro ndi Kudziwika kwa Mtundu (Brand Identity)
ndi Edgar Jara
Kasitomala: Edgar Jara
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #120743Kapangidwe
Za Energy Chizindikiro ndi Kudziwika kwa Mtundu (Brand Identity)
Energy ndi chizindikiro (logo) ndi kudziwika kwa mtundu (brand identity) chopangidwa kwa kampani yomwe imagulitsa ndi kugawa mafuta a magalimoto ndi mafakitale ku Paraguay. Chizindikirocho chimapangidwa kuchokera ku gawo la chilembo e mu dzina Energy, lokonzedwa kuti lipange mapiko a mphepo ya injini (propeller). Mphepo ya injiniyi ikuyimira kayendedwe ndipo imalumikiza mtunduwo ku magalimoto ndi mafakitale. Mitundu ya mapikoyo ikuyimira mitundu yosiyanasiyana ya mafuta operekedwa. Kudziwika kwa mtunduwu kumatsatira kalembedwe kakang'ono ka geometric, kokhala ndi kusiyana kwakukulu kwa mitundu (high contrast). Mitundu ya mbali (horizontal) ndi yowongoka (vertical) yafotokozedwa mu buku la mtundu (brand manual) lomwe limafotokoza malamulo a kagwiritsidwe ntchito.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Energy Chizindikiro ndi Kudziwika kwa Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Energy Chizindikiro ndi Kudziwika kwa Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Energy Chizindikiro ndi Kudziwika kwa Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast. - Miyezo ndi Kuphimba
- Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm
Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm - Zizindikiro
- Logo, Branding, Visual Identity, Graphic Design
- Teknoloji Yopangira
- The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator. - Vuto la Dizayini
- The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product. - Kafukufuku
- The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype. - Chilimbikitso
- The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
- Nthawi ya Polojekiti
- The project started in august 2020 and ended in november 2020 in Paraguay
- Mdondomeko ya Ntchito
- The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
- Mwini Zithunzi
- main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
