Public Health Beyond Borders Ntchito Yaikulu: Pulogalamu Yofanana ya Mtundu Wodziwika by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2021
Public Health Beyond Borders Ntchito Yaikulu: Pulogalamu Yofanana ya Mtundu Wodziwika
by Yoske Mitsui
Client: Yoske Mitsui
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #121047The Design
About Public Health Beyond Borders Ntchito Yaikulu: Pulogalamu Yofanana ya Mtundu Wodziwika
Malemba a Bukhu: Public Health Beyond Borders ndi pulogalamu yofanana ya mtundu wodziwika yopangidwa kwa gulu la ophunzira ndi aphunzitsi omwe amagwira ntchito zokhudzana ndi zosowa za thanzi m'madera omwe amagwirizana nawo. Chizindikirocho chimagwiritsa ntchito mitundu isanu. Wobiriwira ndi wabuluu amasonyeza maganizo apadziko lonse lapansi, pamene wofiira, wachikasu ndi wakuda amakumbutsa za komwe chikwati choyambitsa chidachokera, ku University of Maryland. Bwalo lomwe lili pakati limayimira umodzi ndi mgwirizano. Mawu a dzinalo agwirizanitsidwa ndi mitundu yolembera ya yunivesiteyo yoyambirira. Chizindikirochi ndi chosavuta, chosinthika m'kukula, komanso chogwirizana bwino, ndipo chimagwira ntchito bwino ndi mtundu umodzi komanso m'makulidwe osiyanasiyana pa mabuku osindikizidwa ndi pa zida zamakono za digito.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Public Health Beyond Borders Ntchito Yaikulu: Pulogalamu Yofanana ya Mtundu Wodziwika ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Public Health Beyond Borders Ntchito Yaikulu: Pulogalamu Yofanana ya Mtundu Wodziwika akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Public Health Beyond Borders Ntchito Yaikulu: Pulogalamu Yofanana ya Mtundu Wodziwika amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
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