Dizayini ya Flowering Street Chizindikiro cha Bungwe Lothandiza Anthu ndi Mingjun Jiang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2021
Flowering Street Chizindikiro cha Bungwe Lothandiza Anthu
ndi Mingjun Jiang
Kasitomala: Monka Design
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #121372Kapangidwe
Za Flowering Street Chizindikiro cha Bungwe Lothandiza Anthu
Flowering Street ndi chizindikiro cha bungwe lothandiza anthu, chopangidwa kuthandiza anthu opanda nyumba mumzinda wa London. Chizindikirochi chimalola ogulitsa amene alibe nyumba kupeza ndalama pogulitsa maluwa pamitengo yofanana ndi ya msika wamba, m'malo modalira zopereka zaulere. Mawonekedwe a chizindikirochi adatengera zizindikiro za m'misewu ya London, potengera mawu akuti "abwenzi a m'misewu" omwe amagwiritsidwa ntchito pakati pa anthu amene amagona kunja. Gulu lililonse la maluwa limakulungidwa mu manyuzipepala akale osonkhanitsidwa, kumangidwa ndi chingwe chachilengedwe cha hemp, ndipo limaperekedwa pamodzi ndi kadi wothokoza. Zida zachilengedwe zomwe zimatha kubwezeretsedwanso zimachepetsa mtengo wa kukulunga, zomwe zimathandiza kuti ogulitsa ambiri athandizidwe.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Flowering Street Chizindikiro cha Bungwe Lothandiza Anthu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Flowering Street Chizindikiro cha Bungwe Lothandiza Anthu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Flowering Street Chizindikiro cha Bungwe Lothandiza Anthu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Miyezo ndi Kuphimba
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Zizindikiro
- charity, homeless, London, branding, visual, identity, flower
- Teknoloji Yopangira
- Flowers sold by the homeless.
- Vuto la Dizayini
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Kafukufuku
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Chilimbikitso
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Nthawi ya Polojekiti
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Mdondomeko ya Ntchito
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Petensi
- none
- Mamembala a Gulu
- Mingjun Jiang
- Mwini Zithunzi
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
