Clarity Chizindikiro cha Bungwe by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2021
Clarity Chizindikiro cha Bungwe
Client: Clarity Innovations
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity Chizindikiro cha Bungwe
Clarity ndi chizindikiro cha bungwe chopangidwa cha kampani ya matekinoloje. Chizindikirochi chimaphatikiza zizindikiro ziwiri zomwe zimagwiritsidwa ntchito pa kulemba ma code, zoikidwa mkati mwa mbali zitatu (triangle) yomwe ikusonyeza kupita patsogolo. Mtundu wa buluu wakuda umaimira chidaliro, pamene mtundu wa buluu wowala umaimira ukadaulo wamakono. Kalembedwe ka Neo Sans kagwiritsidwa ntchito chifukwa cha maonekedwe ake amakono, omwe amagwirizana bwino ndi ngodya zozungulira za chizindikirocho. Ma gradient ndi mapangidwe osamveka bwino (abstract) sanagwiritsidwe ntchito, choncho chizindikirochi chimadalira mapangidwe osavuta pamodzi ndi zilembo za pa code. Chizindikirochi chimagwiritsidwanso ntchito pa zinthu zamalonda za bungweli.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Clarity Chizindikiro cha Bungwe ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Clarity Chizindikiro cha Bungwe akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Clarity Chizindikiro cha Bungwe amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
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