Xphere Kusintha kwa Chizindikiro cha Kampani by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2021
Xphere Kusintha kwa Chizindikiro cha Kampani
by Yibang Design and Xiner Zheng
Client: Yibang
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #123091The Design
About Xphere Kusintha kwa Chizindikiro cha Kampani
Xphere ndi kapangidwe ka chizindikiro cha kampani kopangidwa cha mtundu wa Rongxing. Dzina Xphere lachokera ku dzina la Chitchaina la mtundu Rongxing, lomwe limatanthauza gawo lopindulitsa. Chizindikirochi chimagwirizanitsa tanthauzo la dzina la Chitchaina ndi dzina la Chingerezi mu chinenero chimodzi chowoneka. Chizindikirocho chachokera ku maonekedwe a nyenyezi, ndipo kudula kofanana kumagwiritsidwa ntchito pa zizindikiro zonse ziwiri za Chingerezi ndi Chitchaina. Mitundu yolimba ndi zithunzi zamphamvu zimawonetsa mzere wapamwamba wa zinthu. Zinthu zosindikizidwa zimagwiritsa ntchito pepala lolemera lopanda kunyezimira, ndipo kadi yabizinesi ndi kadi yothokoza zili ndi chizindikiro chotupa.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Xphere Kusintha kwa Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Xphere Kusintha kwa Chizindikiro cha Kampani akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Xphere Kusintha kwa Chizindikiro cha Kampani amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- Dimensions & Packaging
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- Tags
- Xphere, Visual Identity, Commercial, Branding
- Production Technology
- Adobe Photoshop, Illustration, and InDesign.
- Design Challenge
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - Research
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- Inspiration
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- Project Duration
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- Operation Flow
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- Team Members
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - Image Credits
- Yibang
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