Dumphani kupita ku nkhani
Platanus Primary Function: Chizindikiro cha Kampani ndi Pedro Panetto

Dizayini ya Platanus Primary Function: Chizindikiro cha Kampani ndi Pedro Panetto ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.


SilivaZithunzi· 2021

Platanus Primary Function: Chizindikiro cha Kampani

ndi Pedro Panetto

Kasitomala: Pedro Panetto

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

44,384

Mitundu

Kapangidwe

Za Platanus Primary Function: Chizindikiro cha Kampani

Book Text: Platanus ndi chizindikiro cha kampani chomwe chinapangidwira ofesi ya matenda a maganizo yomwe imasamalira odwala mwaumunthu. Dzinali limatanthauza mtengo wa platanus womwe uli pachilumba cha Kos, kumene Hippocrates ankaphunzitsa udokotala kwa madokotala oyamba. Chizindikirochi chikuphatikiza chipilala cha Chigriki, kamangidwe ka mtengo, masamba, zipatso, nthambi ndi wotchi ya mchenga, zomwe zajambulidwa ndi mzere umodzi wosalekeza. Malembo anapangidwa makamaka a mtundu uwu ndipo amatsatira miyeso ya chizindikirocho. Zithunzi, zojambula ndi zipangizo zolembera zimamaliza chinenero cha maonekedwe chogwirizana.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Platanus Primary Function: Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Platanus Primary Function: Chizindikiro cha Kampani akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Platanus Primary Function: Chizindikiro cha Kampani ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Teknoloji Yopangira
The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Vuto la Dizayini
The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Kafukufuku
The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Chilimbikitso
On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Mdondomeko ya Ntchito
The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Zolipidwa

Fufuzani Kupitilira Designers.org

Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.

Dizayini Yabwino Iyenera Kutamandidwa Kwakukulu

A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

Ikani Dzina