Firefly Songling Volunteer Chizindikiro cha Mtundu (Brand Identity) by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2021

Firefly Songling Volunteer Chizindikiro cha Mtundu (Brand Identity)

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Colors

The Design

About Firefly Songling Volunteer Chizindikiro cha Mtundu (Brand Identity)

Firefly Songling Volunteer ndi chizindikiro cha mtundu chopangidwira bungwe la odzipereka pantchito za chikhalidwe cha anthu m'chigawo cha Songling, Wujiang, Suzhou, ku China. Chizindikirochi chimachokera pa chithunzi cha kadzidzi wa moto (firefly) atatambasula mapiko ake, kutanthauza zachilengedwe za m'derali komanso odzipereka omwe amapereka kuwala kudzera mu ntchito yawo yodzichepetsa. Mapangidwe osavuta komanso amakono ali ndi cholinga chokopa achinyamata. Chizindikirochi chimagwiritsidwa ntchito pa zosindikiza za akatswiri, kusoka, ndiponso kudinda ndi kutentha. Kapangidwe kameneka kamapatsa gulu la odzipereka chithunzi chapadera pakati pa magulu ena ambiri omwe amagwiritsa ntchito zizindikiro zofanana.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Firefly Songling Volunteer Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Firefly Songling Volunteer Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Firefly Songling Volunteer Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu