Milano System Bekapu ya Zigawo Zosinthika by Modula Milano

Golide Chowonjezera · 2021

Milano System Bekapu ya Zigawo Zosinthika

by Modula Milano

Mphoto ya Golide ya A' Design Award 2021 in Chowonjezera
CLIENT: Modula Milano
Estimated Number of Design Views: 74,611
Verification code 1F57FDDDDF · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Milano System Bekapu ya Zigawo Zosinthika

Milano System ndi bekapu ya m'tauni ya zigawo zosinthika yopangidwa ku Italy. Bekapu yaikulu ili ndi kutalika kwa mamilimita 480, m'lifupi mwa mamilimita 300 ndi kuya kwa mamilimita 170, ndipo imakhala ndi malo a malita 25, omwe angakulitsidwe mpaka malita 35. Zigawo zosiyana, kuphatikizapo cholinganizira laputopu, cholumikizira, chigawo cha zinthu za tsiku ndi tsiku ndi chigawo chosungiramo zinthu, zitha kulumikizidwa ndi kuchotsedwa pa bekapu yaikulu. Zotsekera za maginito zimalola kutsegula ndi kutseka ndi dzanja limodzi. Nsalu zosavulala mosavuta komanso zosalowa madzi ndizo zagwiritsidwa ntchito. Zipinda ziwiri ndi matumba angapo zimasunga zinthu za tsiku ndi tsiku mwadongosolo.

About the Mphoto ya Golide ya A' Design Award

Milano System Bekapu ya Zigawo Zosinthika ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Milano System Bekapu ya Zigawo Zosinthika akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Milano System Bekapu ya Zigawo Zosinthika amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Press Kit

Unique Properties: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimensions & Packaging: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Tags: modular backpack, Italian design, Made in Italy, backpack made in Italy
Production Technology: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Design Challenge: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Research: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiration: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Project Duration: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Operation Flow: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Image Credits: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa