Golide Mapaketi · 2021
ZhuoQing Kupakidwa kwa Tiyi
by Tiger Pan
- Mphoto ya Golide ya A' Design Award 2021 in Mapaketi
- CLIENT: Tasly Holding Group
- Estimated Number of Design Views: 35,034
- Verification code A6BF406CC7 · Verify this award
Colors
About ZhuoQing Kupakidwa kwa Tiyi
ZhuoQing ndi kapangidwe ka kupakidwa kwa ufa wa tiyi wa Pu'er womwe umakonzeka mwachangu. Ufawu umatengedwa kudzera mu ndondomeko yaitali ndipo umasungunuka kwathunthu m'madzi popanda kusiya zotsalira. Bokosi lakunja limapangidwa ndi malata a tinplate, bokosi lamkati ndi lapepala, ndipo magawo amodzi amodzi amakulungidwa mu foyilo ya aluminiyamu. Katoni yopyapyala yotulutsidwa mokoka imatha kutsegulidwa ndi kugwiridwa ndi dzanja limodzi, ndipo kapangidwe kotsegulidwanso kamapangitsa kuti phukusilo likhale losavuta kunyamula ndi kugwiritsa ntchito. Zithunzi zake zimachokera ku mapatani a zoluka za chikhalidwe cha ku Yunnan ndipo zimaonetsa zochitika za kubzala ndi kuthyola tiyi.
About the Mphoto ya Golide ya A' Design Award
ZhuoQing Kupakidwa kwa Tiyi ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. ZhuoQing Kupakidwa kwa Tiyi akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. ZhuoQing Kupakidwa kwa Tiyi amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
